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Are you what they’re looking for? Content marketers reveal the kind of writers they like.

Posted by on Jul 20, 2014 in Getting Work, Writing Tips | 0 comments

Content writers can get more work if they give content marketers what they’re looking for.

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3 Efficiency-Boosting Tools for Writers and Journalists

Posted by on May 3, 2014 in The Work of Writing | 0 comments

Discover 3 Tools that can help you write faster, organize better and be more efficient.

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How I Got Two New Writing Assignments

Posted by on Apr 14, 2014 in Getting Work | 0 comments

Freelance writer shares how to get writing gigs by taking action with previous and prospective clients

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Post #3 Can You See What I’m Saying? Paint a Clear Picture with Strong, Precise Verbs

Posted by on Apr 1, 2014 in Writing Tips | 0 comments

Have you ever read something and thought, “Wow, I wish I had written that?”  I usually feel this way when I’ve read something where the writer used the precise, descriptive words to describe action, emotion, feelings, etc. And it’s usually the skillful use of powerful, pointed verbs that make the difference. Content that contains  strong, precise verbs draw the reader into the story by representing the actions that  describe a scene. “The sneer froze on William’s face and he paled.”—Pillars of the Earth, Ken Follett In this example, the writer could have used the words stayed and embarrassed instead of froze and paled. However, the verbs he chose paint a clearer picture and allows the reader to use his or her own imagination. Using impactful verbs in content marketing writing has the same effect of drawing readers in as it does in fiction. “Verbs are the most important words in a story, and the most important verbs are those that reflect the main theme. . . .” –Francis Flaherty, The Elements of Story Examples of strong, precise Verbs Verb Stronger/Specific   Verb Run Bolt, hustle,   flee, dart, storm, jog, race, gallop, sprint, dash, scurry, continue, hasten,   drive, trot Laugh Chuckle, giggle,   guffaw, snicker, cackle, chortle Go, went Roam, stride,   roll, crawl, journey, amble, trudge, march, meander, creep Fall Plummet, tumble,   coast, descend, plunge, glide See Stare, gawk, gape,   snoop, seek, spot, gaze, witness, glare, spy Take Grapple,   confiscate, snatch, capture, nab, seize, grasp, nab, steal, hijack Give Ration, donate,   share, pass, deliver, proffer, hand Whether you’re writing a white paper, article or a blog post, use strong verbs that carry the precise feeling or image you want to convey. (Photo credit:...

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Post # 2 Can You See What I’m Saying? Draw readers in by using metaphors

Posted by on Mar 25, 2014 in Writing Tips | 0 comments

Metaphors, used judiciously, help to set the picture or emotion you want the reader to see or feel when they read your content.

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Post #1 Can You See What I’m Saying? Draw readers in by making them feel something

Posted by on Mar 18, 2014 in Storytelling | 0 comments

Using the five senses in our content marketing brings depth to our “scenes” and helps the reader imagine being there.

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Underdogs In Content

Posted by on Mar 17, 2014 in Storytelling | 0 comments

My favorite stories to write are human interest pieces about people who have overcome extreme odds and did something great with their lives. The woman who beat an otherwise fatal disease; the 17 year old who escaped from Ethiopia and now owns a large franchise in the U.S.; the bullied blind girl who survived high school. These are the kinds of stories I’d sniff out like a Beagle when I was a magazine editor. Now, as a content marketing writer, I’ve been thinking about how I can transfer my love for writing these bootstrap stories into valuable B2B and B2C content. I am convinced there is a place for this kind of storytelling in branding. Companies such as P&G and Unilver apparently think so too. “Thank You, Mom”/Olympics ad: https://www.youtube.com/watch?v=57e4t-fhXDs Dove Soap/Girls’ Self-Esteem http://www.dove.us/Our-Mission/Real-Beauty/default.aspx So here’s a few off-the-top applications I came up with for using underdog stories in content marketing writing: 1) Tell the rags to riches story of a brand’s CEO and how she/he is now giving back 2) Tell the story of a manufacturing company using their resources to help school-aged children in third-world countries 3) Showcase nonprofit volunteers who are giving back to the same organization that helped them 4) Highlight someone from an under represented group who has had success and exemplifies characteristics that mirror the brand’s mission 5) For baby boomer/health care-related brands, tell the stories of people who have medical issues but are “aging well in place” by incorporating good habits into their self-care routines I would enjoy hearing how you might add to this...

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Get It Right Before You Write: 6 Tips For Productive Interviewing

Posted by on Mar 4, 2014 in Interviewing | 5 comments

March 3, 2014 The best human interest stories start with strategic interviewing by the writer. And strategic interviews start long before you ask the first question.  Preparation, well-crafted interview questions and intuition during the interview create the foundation for content people want to read. I want to show you six tactics that make the difference between writing an engaging article with depth versus one that lacks interest and insight.   Take care of      the nitty gritties ahead of time. Everyone is busy so whatever research you can      complete  ahead of time reserves  precious  minutes for more important      questions. Don’t waste your interviewee’s time asking , “What is your      title?” or “How long have you been with the company?” You      can usually find these answers online or from an administrative      assistant.  If the interviewee works      for a public entity, check the web for meeting minutes and other public documents which may provide basic information about the person’s job,      activities and viewpoints.  Linked      In is also a helpful source of information. Spy the      surroundings. If      your interview is in person, look around the reception area or office for      important clues. Does your interviewee have a collection of arrowheads or      a stack of vintage comic books on display? Does the collection of auto      enthusiast magazines say something contradictory about the chef or fashion  enthusiast you are about to interview? The physical surroundings may tell      you much about your interviewee and provide colorful material for the piece you’re writing. Have an idea  of your angle ahead of time but be flexible. You may go into the interview with an idea      about  the angle or the hook of your      piece, but be flexible and listen for other interesting options. For      example, I interviewed a couple focusing on their travels around the      world. During the interview, they mentioned learning that their daughter      had anorexia while on one of their trips. I switched the focus of my story      to how parents handle a child’s eating disorders which made for a more      interesting piece. Let them      have “talk”. Knowing when to control the flow of questions is a practiced art.      Sometimes it’s best to keep a rambling interviewee on target by bringing      them back to the original question or changing to a new one. But be      flexible. If the flow of conversation reveals interesting information even      though it’s beyond the scope of your question, you may want to follow him      or her on that rabbit trail. However, don’t be afraid to keep the      interview on track by steering the conversation in the direction you want      it to go. Keep your      ends open.   You’ve heard it before but it’s an      important point to repeat: Ask open ended questions. And ask questions      that go beyond the facts. Ask questions that will help you to      “show” and not just tell when you write the story: “How did      you feel when________.” And, “Do you remember what you were      wearing?” Or, “What was the weather like when you      ________?” These questions will help you to write in a way that draws      the reader into the scene or event. Empathize ...

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Why You Need To Know About Content Marketing

Posted by on Feb 8, 2014 in Uncategorized | 0 comments

One of the old ways of getting someone to know about your product or service was to assault them with intrusive ads. But viewers have grown weary. Every where they turn, ads are chasing them, tackling them to the ground and making them cry uncle. Customers have gotten smart and either ignore the intrusions, delete them or shut them out by fast forwarding their DVRs. Content marketing on the other hand attracts potential customers by offering targeted information they can use. It is the new way to market. Coca-Cola is a wonderful example of a company effectively using content marketing with their new Journey digital publication which has replaced their traditional home page http://www.coca-colacompany.com/ . You can also find a great article about how content marketing is critical to business marketing strategies on the Social Media website:...

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Welcome

Posted by on Dec 10, 2013 in Uncategorized | 0 comments

This blog is coming soon.

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