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Are you what they’re looking for? Content marketers reveal the kind of writers they like.
Content writers can get more work if they give content marketers what they’re looking for.
read more3 Efficiency-Boosting Tools for Writers and Journalists
Discover 3 Tools that can help you write faster, organize better and be more efficient.
read moreHow I Got Two New Writing Assignments
Freelance writer shares how to get writing gigs by taking action with previous and prospective clients
read morePost #3 Can You See What I’m Saying? Paint a Clear Picture with Strong, Precise Verbs
Have you ever read something and thought, “Wow, I wish I had written that?” I usually feel this way when I’ve read something where the writer used the precise, descriptive words to describe action, emotion, feelings, etc. And it’s usually the skillful use of powerful, pointed verbs that make the difference. Content that contains strong, precise verbs draw the reader into the story by representing the actions that describe a scene. “The sneer froze on William’s face and he paled.”—Pillars of the Earth, Ken Follett In...
read morePost # 2 Can You See What I’m Saying? Draw readers in by using metaphors
Metaphors, used judiciously, help to set the picture or emotion you want the reader to see or feel when they read your content.
read morePost #1 Can You See What I’m Saying? Draw readers in by making them feel something
Using the five senses in our content marketing brings depth to our “scenes” and helps the reader imagine being there.
read moreUnderdogs In Content
My favorite stories to write are human interest pieces about people who have overcome extreme odds and did something great with their lives. The woman who beat an otherwise fatal disease; the 17 year old who escaped from Ethiopia and now owns a large franchise in the U.S.; the bullied blind girl who survived high school. These are the kinds of stories I’d sniff out like a Beagle when I was a magazine editor. Now, as a content marketing writer, I’ve been thinking about how I can transfer my love for writing these bootstrap stories...
read moreGet It Right Before You Write: 6 Tips For Productive Interviewing
March 3, 2014 The best human interest stories start with strategic interviewing by the writer. And strategic interviews start long before you ask the first question. Preparation, well-crafted interview questions and intuition during the interview create the foundation for content people want to read. I want to show you six tactics that make the difference between writing an engaging article with depth versus one that lacks interest and insight. Take care of the nitty gritties ahead of time. Everyone is busy so whatever research...
read moreWhy You Need To Know About Content Marketing
One of the old ways of getting someone to know about your product or service was to assault them with intrusive ads. But viewers have grown weary. Every where they turn, ads are chasing them, tackling them to the ground and making them cry uncle. Customers have gotten smart and either ignore the intrusions, delete them or shut them out by fast forwarding their DVRs. Content marketing on the other hand attracts potential customers by offering targeted information they can use. It is the new way to market. Coca-Cola is a wonderful example of a...
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