Post # 2 Can You See What I’m Saying? Draw readers in by using metaphors

Metap83454829hors, used judiciously, help to set the picture or emotion you want the reader to see or feel when they read your content. By calling a thing something it is not, the reader associates the characteristics of the latter thing with the subject of the sentence or story, bringing life, feeling and clarity to it.

Example: His heart was a cauldron of evil.

We could have simply said that he was an evil man. But by comparing his character with a witch’s cauldron, into which many vile things are tossed, we paint a visual, more specific view of the man’s foul nature. We know that his heart was not literally a cauldron but figuratively, the cauldron and its contents parallel the character of the man’s heart.

We create metaphors by identifying an object that possesses the qualities of the item or subject we want to portray and then use that metaphorical object in our writing to describe the main subject. Here’s a few examples:


Subject: Characteristics: Metaphorical objects:
A baby new, fragile,   innocent, soft rose bud, sunrise,   eggshells, a new business
Newlyweds giddy, naïve, fun,   happy, blissful merry-go-round,   clown, an intoxicated person


Sample Metaphors

(A metaphor says something “is” something else but obviously cannot be true.)

  • She cried a river.
  • War is hell.
  • A sea of glass
  • She is a summer day.
  • Time is a thief.
  • Rollercoaster of emotions
  • The oversight committee’s decision was just a Band-Aid, not a resolution.
  • Judy’s maple-sweet words melted Jeff’s heart.

Use metaphors in your content marketing writing to help readers visualize the characteristics you are attempting to portray.

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