Press Releases


The first job of the press release is to get read! That means the release has to convince the first reader (who often has piles of releases atop his or her desk) that your news is worthy of action.

It’s not about how much information can be crammed into the announcement of your new product or service. It’s about targeting one theme and incorporating the salient points of your event or offering. Media outlets receive hundreds of releases, and I will help yours to not only stand out, but also get read. I write releases that get read!


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