Why You Need To Know About Content Marketing

188001274One of the old ways of getting someone to know about your product or service was to assault them with intrusive ads. But viewers have grown weary. Every where they turn, ads are chasing them, tackling them to the ground and making them cry uncle.

Customers have gotten smart and either ignore the intrusions, delete them or shut them out by fast forwarding their DVRs.

Content marketing on the other hand attracts potential customers by offering targeted information they can use. It is the new way to market.

Coca-Cola is a wonderful example of a company effectively using content marketing with their new Journey digital publication which has replaced their traditional home page http://www.coca-colacompany.com/ .

You can also find a great article about how content marketing is critical to business marketing strategies on the Social Media website: http://socialmediatoday.com/expresswriters/2079331/content-marketing-vs-copywriting-top-strategies-2014#comments

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